{
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      "id": "radar-semanal-oportunidades-antes-de-anuncios",
      "locale": "en-GB",
      "title": "Weekly radar: where to find sales opportunities before buying advertising",
      "description": "An editorial bulletin with practical signals to help sales teams find opportunities in territories, sectors, channels and local relationships before investing in advertising.",
      "url": "https://usemakers.com/en/radar/weekly-radar-opportunities-before-advertising/",
      "publishDate": "2026-05-14T00:00:00.000Z",
      "updatedDate": "2026-09-29T00:00:00.000Z",
      "author": "Ada",
      "authorType": "ada",
      "category": "News and signals",
      "contentType": "bulletin",
      "productTags": [
        "Explorador",
        "Instagram Agent",
        "WhatsApp Agent"
      ],
      "tags": [
        "weekly radar",
        "sales opportunities",
        "local prospecting",
        "local marketing",
        "partnerships",
        "digital channels"
      ],
      "readingTime": "5 min read",
      "accessLevel": "open",
      "funnelStage": "awareness",
      "heroImage": "https://usemakers.com/images/radar/ada-radar-comercial.png",
      "ctaLabel": "Explore sales products",
      "ctaHref": "https://usemakers.com/en/products/"
    },
    {
      "id": "o-que-e-lead-b2b-qualificado",
      "locale": "en-GB",
      "title": "What is a qualified B2B lead?",
      "description": "A practical definition of a qualified B2B lead and criteria for separating isolated contacts from real sales opportunities.",
      "url": "https://usemakers.com/en/radar/what-is-a-qualified-b2b-lead/",
      "publishDate": "2026-05-14T00:00:00.000Z",
      "updatedDate": "2026-09-29T00:00:00.000Z",
      "author": "Makers Technical Team",
      "authorType": "team",
      "category": "Sales glossary",
      "contentType": "glossary",
      "productTags": [
        "Explorador",
        "AOS",
        "Instagram Agent",
        "WhatsApp Agent"
      ],
      "tags": [
        "B2B lead",
        "qualification",
        "MQL",
        "SQL"
      ],
      "readingTime": "4 min read",
      "accessLevel": "open",
      "funnelStage": "awareness",
      "heroImage": "https://usemakers.com/images/radar/radar-lead-b2b.png",
      "ctaLabel": "View qualification templates",
      "ctaHref": "https://usemakers.com/en/radar/commercial-qualification-spreadsheet/"
    }
  ]
}