Comments generate signals
Questions, keywords and campaigns can indicate interest.
Makers Instagram Agent - beta
Turn DMs, comments and followers into qualified leads.
An AI social agent to reply in Direct, triage comments, welcome followers, research profiles and organise opportunities from Instagram.
AI-powered DirectComment to DMFollower onboardingProfile researchSocial leadsHuman handover
instagram agent · connected account · beta
from interaction to pipeline
From interaction to pipeline, without missing opportunities.
Instagram moves beyond being a content channel to support a sales routine with context, prioritisation and next steps.
how it works
A complete social journey, from interaction to the next step.
The workflow combines monitoring, intent, assisted replies, qualification and routing to the right channels.
Connect an account
Monitor DMs, comments and followers
Identify intent
Reply, segment or qualify
Create a lead, task or opportunity
Route to a person, WhatsApp or CRM
Measure campaign results
key features
Everything to turn Instagram into an organised sales channel.
Conversations with context, summaries and handover.
A Direct bot, a smart inbox, AI-assisted replies and human handover when a conversation calls for judgement.
Public interactions become next steps.
Comments to Direct where permitted, assisted replies, campaign templates and keyword triggers.
Onboarding for new arrivals.
Welcome messages, segments, tags, profile relationships and activity monitoring to prioritise opportunities.
Discover profiles, hashtags and locations.
Search by name, niche, company, location, category and relevant public signals.
Social opportunities you can follow up.
Social lead qualification, pipeline, import, export and integration with CRM and WhatsApp.
Ready for teams and agencies.
Multiple-account management, agency mode, social and sales analytics, auditing, limits and safe usage.
social automation with oversight Fewer missed DMs. More leads from content. More clarity about campaigns and opportunities.
More replies. Less noise. Always with human oversight.
The Instagram Agent helps reply to and organise social interactions, but sensitive actions need context, limits and review. The aim is to turn interaction into opportunity without filling the channel with spam.
social research and discovery
Find profiles, signals and opportunities within the social network.
The product vision supports research into profiles, hashtags, locations and public signals to build relevant lists and sales next steps.
use cases
Built for those who sell, serve customers or grow through Instagram.
Marketing agencies
Manage DMs, comments, campaigns and metrics for multiple clients.
multiple accountsless manual work
Creators and digital educators
Turn follower questions into sign-ups, sales and partnerships.
launchmore follow-up
E-commerce and D2C brands
Organise questions about products, availability, shipping and campaigns.
social commercemore replies
Clinics and local services
Qualify enquiries from posts, adverts and DMs.
calendarbetter triage
Restaurants, schools and gyms
Route reservations, visits, classes and enrolments with context.
locala clear next step
Keyword campaigns
Relevant comments become assisted replies, lead magnets or follow-ups.
campaignfewer missed opportunities
Social opportunity research
Teams find profiles, hashtags and locations relevant to business relationships.
discoveryuseful lists
Customer service with human handover
The agent answers simple questions and involves the team in sensitive cases.
oversightmore confidence
Integration with Makers operations
Social leads continue to WhatsApp, CRM, AOS, Explorador or dashboards.
ecosystemconnected operations
plans and early access
Beta access for teams that want to turn Instagram into an operation.
No final pricing is published at this stage. Early Access helps validate the account, use cases, limits and integration with operations.
To validate Direct, comments, follower onboarding and social leads on one account.
Request Early AccessFor brands, locations or teams managing multiple accounts and campaigns.
Talk to MakersFor agencies that want to manage clients, campaigns, templates and metrics.
Talk to MakersProduct in beta/preview. Features, limits and pricing may evolve during Early Access.
makers ecosystem
Part of an ecosystem to improve sales, customer service and operations.
The Instagram Agent becomes more useful when it connects to prospecting, CRM, tasks, WhatsApp and bespoke systems.
current product
Instagram Agent
Direct, comments, followers, social research, leads and human handover.
AOS
Coordinate tasks, approvals, artefacts and operational history.
WhatsApp Agent
Continue qualified conversations in a direct channel.
CRM
Organise leads, interactions, tags and opportunities.
Explorador Comercial
Combine B2B prospecting with social signals.
Studio
Build bespoke integrations and dashboards around your operations.
faq
Useful questions before Early Access.
Does the Instagram Agent send DMs automatically?
The aim is to automate or assist conversations with rules, context and human oversight. Sensitive actions must respect platform limits and policies.
Is the product available?
The product is in beta/preview, with controlled access through Early Access.
Does it reply to comments?
Yes. The product can help reply to, classify and turn relevant comments into next steps.
Does it work in Direct?
Yes. Direct is one of the main areas: inbox, assisted replies, qualification and handover.
What is follower onboarding?
It is a workflow to welcome new followers, understand their interests and direct them to content, an offer, WhatsApp, CRM or a next step.
Can I research profiles?
Yes. The product vision includes research into profiles, hashtags and locations, and enrichment using public signals.
Is it suitable for agencies?
Yes. The vision includes multiple accounts, campaigns, templates and client management.
Does it integrate with WhatsApp and CRM?
Yes. Instagram leads can continue to WhatsApp, CRM or operational workflows in the Makers ecosystem.
next step
Turn social interaction into conversations and opportunities.
Request Early Access and start designing an Instagram agent to reply to DMs, qualify comments, welcome followers and organise social leads with human oversight.
Campaign: launch · suggested action: reply and invite to DM where permitted.