Explore Makers products, solutions and content.
This map brings together public Makers pages, including routes that do not appear directly in the main menus. The editorial lists contain the English translations currently available.
Available routes
Main pages
Main entry points to the company website and the Makers ecosystem.
/en/ The Makers homepage.
Portuguese website (Português)/sitemap/ Browse the complete Portuguese website and editorial archive.
Products/en/products/ The hub for products, agents and software.
Studio/en/products/studio/ Product studio and bespoke software.
Commercial Radar/en/radar/ The Makers editorial portal, with articles, guides, resources and product feeds.
About/en/about/ Our positioning, method and ways of working.
Contact/en/contact/ Contact channels, Ada, support and enquiries.
Use cases/en/use-cases/ Illustrative applications by operational problem.
Makers Impact programme/en/impact/ A social responsibility programme accepting applications for licences, special terms and initial support.
Apply to the Impact programme/en/impact/apply/ An application form for social organisations and entrepreneurs in Portuguese-speaking countries.
Radar Signal/en/radar/signal/ Weekly Radar editorial curation with subscription by topic; email editions are currently in Portuguese.
Radar resources/en/radar/resources/ Templates, spreadsheets and supporting materials available by email registration.
Products and agents
Product pages for Makers products and agents.
/en/products/commercial-explorer/ B2B prospecting, qualified lists and commercial signals.
AOS/en/products/aos/ Coordination of agents, tasks and approvals.
Bastidor/en/products/bastidor/ Local application for Linux x64: manage client work, deliverables, approvals and scope, with one main operator.
Studio/en/products/studio/ Product studio and bespoke software.
Studio project brief/en/products/studio/project/ A dedicated starting point for ideas, systems and automations.
WhatsApp Agent/en/agents/whatsapp/ Customer service, sales and follow-up with human oversight.
Instagram Agent/en/agents/instagram/ DMs, comments, followers and social leads.
Sales, support and operations
Routes for choosing a solution, making enquiries, getting support and talking to sales.
Topics and solutions
Content organised around operational and sales needs.
/en/bespoke-software/ Internal systems, portals, dashboards and integrations.
System integration/en/system-integration/ Operations with disconnected systems and automation between tools.
Sales automation/en/sales-automation/ Prospecting, qualification, customer service and follow-up.
B2B prospecting/en/b2b-prospecting/ Commercial research, lists and B2B signals.
WhatsApp chatbot/en/whatsapp-chatbot/ WhatsApp automation for businesses with human oversight.
Prospecting for agencies/en/b2b-prospecting/agencies/ Research and qualification by campaign, sector and region.
WhatsApp for appointment-based services/en/whatsapp-chatbot/appointment-based-services/ Prepare customer service, appointment enquiries and confirmation.
AI agents for business/en/ai-agents-for-business/ AI agents for sales, customer service and operations.
Commercial Radar
Editorial entry points by category, product and topic.
/en/radar/whatsapp-in-b2b-prospecting-when-to-use-it-and-when-to-avoid-it/ An operational guide to when to use or avoid WhatsApp in B2B prospecting.
Responsible commercial WhatsApp policy/en/radar/responsible-commercial-whatsapp-policy/ A gated resource with an operational checklist for opt-in, opt-out, CRM and human oversight.
Radar Signal archive/en/radar/signal/archive/ An archive of weekly editions sent and published.
Radar Signal topics/en/radar/signal/topics.json Subscription topics in English; email editions are delivered in Portuguese.
Legal
Legal and trust information published for reference on the website.
Navigation
Pages to help you navigate the website.
Solutions by activity
Practical workflows for marketing and advertising agencies, hospitality, sports clubs and service providers.
/en/solutions/ Products, agents and bespoke software for prospecting, customer service and delivery. Start with the workflow you want to improve.
Marketing and advertising agencies/en/industries/marketing-advertising-agencies/ Find companies for your campaigns, gather Instagram and WhatsApp enquiries, and track proposals, jobs and revisions with Bastidor.
Hospitality and tourism/en/industries/hospitality/ Organise guest questions, group enquiries and partner conversations, from the first message to the team that confirms the service.
Multi-property operators/en/industries/multi-property-operations/ Identify the property behind each conversation, separate guest support from owner enquiries and track who is responding.
Golf and resorts/en/industries/golf-and-resorts/ Bring dates, participants, golf, accommodation and transport into a proposal each supplier can confirm.
Tennis clubs and academies/en/industries/tennis-clubs/ Organise enquiries about lessons, intensive programmes and visits. Gather preferences and let the club team confirm the next step.
Resorts/en/industries/resorts/ Gather the details for weddings, meetings, wellness and group stays, then coordinate the handover from proposal to delivery.
Hotel groups and chains/en/industries/hotel-groups/ Track property requests, approvals and shared indicators while keeping each hotel’s context and decision owner clear.
Service providers/en/solutions/service-providers/ Find customers and organise enquiries, proposals, revisions and delivery with tools that fit the way you work.
Describe your workflow/en/solutions/workflow-review/ Describe the workflow you want to improve and what you want to achieve.
View demos/en/demos/ Radar articles and resources
Published guides and materials to support sales operations.
/en/radar/from-brief-to-delivery-organising-client-work/ A practical workflow for gathering a brief, agreeing deliverables, tracking revisions and recording completion.
Group and event enquiries: from contact to proposal/en/radar/group-and-event-enquiries-from-contact-to-proposal/ Organise dates, requirements, owners and versions without confusing an enquiry with a confirmed booking.
How to route enquiries across multiple properties/en/radar/routing-enquiries-across-multiple-properties/ A practical map for separating guests from owners, identifying the property and handing context to the responsible person.
WhatsApp customer service: a team, rule-based replies or an AI agent?/en/radar/how-to-choose-whatsapp-customer-service/ Compare ways to organise WhatsApp customer service, the costs to confirm and the tests to run before choosing an AI agent.
B2B prospecting tool or spreadsheet: how to choose/en/radar/prospecting-tool-or-spreadsheet/ Compare research, spreadsheets and CRM by task, operating cost and limitations. A guide to choosing the next step in B2B prospecting.
Context-led B2B cold calling: how to prepare a relevant call/en/radar/context-led-b2b-cold-calling/ An operational guide to turning sales data into a short, clearly identified and relevant B2B call, with useful questions and clear stopping rules.
Context-led cold call script/en/radar/context-led-cold-call-script/ A working document with an initial go/no-go check, a pre-call sheet, opening, questions, exits, voicemail, a second attempt and CRM records.
Voicemail and a second B2B call: when to try again and when to stop/en/radar/voicemail-and-second-b2b-call/ A playbook for deciding whether to leave voicemail, make a second call or close the contact without turning follow-up into persistent pressure.
Cold email pack by sector/en/radar/cold-email-pack-by-sector/ Seven adaptable B2B cold email templates, with an initial go/no-go checklist, context fields and stopping rules for responsible use.
Subject line, opening line and CTA: the anatomy of a B2B cold email/en/radar/cold-email-subject-first-line-and-call-to-action/ How to write sector-specific subject lines, relevant opening lines and simple CTAs for B2B cold email without manufactured urgency or fictional personalisation.
B2B cold email with real data: writing a first contact with context/en/radar/b2b-cold-email-with-real-data/ An operational guide to preparing B2B cold email with context, minimal data, objection controls and a commercial hypothesis the team can measure.
How to build a qualified company list by city and sector/en/radar/how-to-build-a-qualified-company-list-by-city-and-sector/ An operational guide to building a qualified B2B list by territory and sector, with minimum criteria, simple scoring, data cleaning and a next sales action.
How to choose 25 accounts to approach this week/en/radar/how-to-choose-25-accounts-to-approach-this-week/ An operational guide to turning a large list into 25 priority accounts, with clear criteria, context and a defined next step.
Responsible commercial WhatsApp use policy/en/radar/responsible-commercial-whatsapp-policy/ An operational template for defining when the team can use WhatsApp for sales contacts, follow-up and qualification while retaining control.
WhatsApp in B2B prospecting: when to use it and when to avoid it/en/radar/whatsapp-in-b2b-prospecting-when-to-use-it-and-when-to-avoid-it/ An operational guide to deciding when WhatsApp helps B2B prospecting and when it may damage trust, compliance and conversion.
A list is not a pipeline/en/radar/a-list-is-not-a-pipeline/ A practical view of why contact lists do not generate sales on their own, and how to turn business data into routines, context, cadences and real opportunities.
Teardown: 25 clinics, 5 signals and a campaign hypothesis/en/radar/25-clinics-teardown/ An editorial simulation of how a team could analyse 25 local clinics, identify sales signals and develop a campaign hypothesis.
Commercial qualification spreadsheet/en/radar/commercial-qualification-spreadsheet/ A template for organising, prioritising and qualifying sales opportunities before the first contact.
From map to CRM: turning a local search into a pipeline/en/radar/from-map-to-crm/ A practical playbook for moving from a local search to an organised sales pipeline, with stages, criteria and next steps.
How to map local partners before entering a new region/en/radar/mapping-local-partners/ A practical playbook for mapping local partners, testing commercial fit and entering a new region with context before the first approach.
How to use product tags in Radar Comercial/en/radar/product-tags-in-commercial-radar/ A product note on Radar Comercial's editorial taxonomy and the relationship between content, Makers products and filtered feeds.
How to build a sales cadence with email, phone and WhatsApp/en/radar/sales-cadence-email-phone-and-whatsapp/ An operational guide to planning a multichannel sales cadence without turning prospecting into noise.
Weekly radar: where to find sales opportunities before buying advertising/en/radar/weekly-radar-opportunities-before-advertising/ An editorial bulletin with practical signals to help sales teams find opportunities in territories, sectors, channels and local relationships before investing in advertising.
What is a qualified B2B lead?/en/radar/what-is-a-qualified-b2b-lead/ A practical definition of a qualified B2B lead and criteria for separating isolated contacts from real sales opportunities.
Makers articles
Reading on technology, product and operations.
Radar Signal editions
Editorial selections available to read.
/en/radar/signal/archive/signal-004-context-led-cold-calling/ An edition of Sinal do Radar curated by Ada on preparation, listening, voicemail, a second call and stopping rules in B2B cold calling.
Sinal do Radar #003: a cold email starts before the first line/en/radar/signal/archive/signal-003-context-led-cold-email/ An edition of Sinal do Radar curated by Ada on selection, context and the decision not to contact a company before writing a B2B cold email.
Sinal do Radar #002: the week a list becomes a sales sprint/en/radar/signal/archive/signal-002-from-list-to-sales-sprint/ An edition of Sinal do Radar curated by Ada to turn a company list into a short, prioritised and measurable sales sprint.
Sinal do Radar #001: lists, cadences and local partnerships/en/radar/signal/archive/signal-001-lists-cadences-partnerships/ The first historical edition of Sinal do Radar, with an editorial by Ada and readings to turn sales research into a weekly routine.
All Radar categories
Editorial collections by content type.
/en/radar/categories/casos-e-desmontagens/ Simulations, teardowns and practical examples with context.
Local partnerships/en/radar/categories/parcerias-locais/ Maps, frameworks and approaches for building business partnerships.
Makers opinion/en/radar/categories/opiniao-makers/ Founder perspectives, editorial commentary and market analysis.
News and signals/en/radar/categories/noticias-e-sinais/ Editorial updates on opportunities, channels, sectors and market changes.
Operational guides/en/radar/categories/guias-operacionais/ Practical playbooks for sales, marketing, customer service and operations teams.
Product notes/en/radar/categories/notas-de-produto/ Updates, principles and behind-the-scenes notes on Makers products.
Product playbooks/en/radar/categories/roteiros-de-produto/ How to apply Makers products to real workflows.
Sales glossary/en/radar/categories/glossario-comercial/ Core concepts for sales, data, channels and operations.
Templates and downloads/en/radar/categories/modelos-e-downloads/ Spreadsheets, scripts, checklists and operational templates.
All product radars
Content organised by product and across Makers.
/en/radar/products/aos/ Operations, workflows, approvals, agents, traceability and continuous improvement.
Bastidor Radar/en/radar/products/bastidor/ Client work, contracts, deliverables, revisions and local continuity.
Explorador Radar/en/radar/products/explorador/ Prospecting, lists, sales signals, territories, partnerships and pipeline.
Instagram Agent Radar/en/radar/products/agente-instagram/ Direct messages, comments, social commerce, campaigns and intent triage.
Makers Radar/en/radar/products/makers/ A cross-product view of business, applied AI, products and operations.
Studio Radar/en/radar/products/estudio/ Bespoke software, internal systems, integrations, products and processes.
WhatsApp Agent Radar/en/radar/products/agente-whatsapp/ Customer service, conversational sales, qualification, follow-up and human handover.
All Radar topics
Explore published content by topic.
/en/radar/tags/lead-b2b/ Published content on this topic.
B2B prospecting/en/radar/tags/prospeccao-b2b/ Published content on this topic.
B2B sales/en/radar/tags/vendas-b2b/ Published content on this topic.
business expansion/en/radar/tags/expansao-comercial/ Published content on this topic.
city/en/radar/tags/cidade/ Published content on this topic.
clinics/en/radar/tags/clinicas/ Published content on this topic.
cold call/en/radar/tags/cold-call/ Published content on this topic.
cold email/en/radar/tags/cold-email/ Published content on this topic.
company list/en/radar/tags/lista-de-empresas/ Published content on this topic.
compliance/en/radar/tags/conformidade/ Published content on this topic.
content/en/radar/tags/conteudo/ Published content on this topic.
conversational sales/en/radar/tags/vendas-conversacionais/ Published content on this topic.
CRM/en/radar/tags/crm/ Published content on this topic.
CTA/en/radar/tags/cta/ Published content on this topic.
customer service/en/radar/tags/atendimento/ Published content on this topic.
deliverability/en/radar/tags/entregabilidade/ Published content on this topic.
digital channels/en/radar/tags/canais-digitais/ Published content on this topic.
email subject lines/en/radar/tags/assuntos-de-email/ Published content on this topic.
feeds/en/radar/tags/feeds/ Published content on this topic.
follow-up/en/radar/tags/follow-up/ Published content on this topic.
GDPR/en/radar/tags/rgpd/ Published content on this topic.
human oversight/en/radar/tags/controlo-humano/ Published content on this topic.
lead scoring/en/radar/tags/lead-scoring/ Published content on this topic.
lists/en/radar/tags/listas/ Published content on this topic.
local campaign/en/radar/tags/campanha-local/ Published content on this topic.
local marketing/en/radar/tags/marketing-local/ Published content on this topic.
local partnerships/en/radar/tags/parcerias-locais/ Published content on this topic.
local prospecting/en/radar/tags/prospecao-local/ Published content on this topic.
MQL/en/radar/tags/mql/ Published content on this topic.
objections and opt-outs/en/radar/tags/oposicao/ Published content on this topic.
opt-in/en/radar/tags/opt-in/ Published content on this topic.
partnerships/en/radar/tags/parcerias/ Published content on this topic.
product/en/radar/tags/produto/ Published content on this topic.
prospect lists/en/radar/tags/listas-comerciais/ Published content on this topic.
prospecting/en/radar/tags/prospeccao/ Published content on this topic.
prospecting email/en/radar/tags/email-de-prospecao/ Published content on this topic.
qualification/en/radar/tags/qualificacao/ Published content on this topic.
sales cadence/en/radar/tags/cadencia-comercial/ Published content on this topic.
sales call/en/radar/tags/chamada-comercial/ Published content on this topic.
sales copy/en/radar/tags/copy-comercial/ Published content on this topic.
sales data/en/radar/tags/dados-comerciais/ Published content on this topic.
sales email/en/radar/tags/email-comercial/ Published content on this topic.
sales operations/en/radar/tags/operacao-comercial/ Published content on this topic.
sales opportunities/en/radar/tags/oportunidades-comerciais/ Published content on this topic.
sales pipeline/en/radar/tags/pipeline-comercial/ Published content on this topic.
sales priorities/en/radar/tags/prioridade-comercial/ Published content on this topic.
sales signals/en/radar/tags/sinais-comerciais/ Published content on this topic.
sales sprint/en/radar/tags/sprint-comercial/ Published content on this topic.
sales territory/en/radar/tags/territorio-comercial/ Published content on this topic.
script/en/radar/tags/guiao/ Published content on this topic.
second call/en/radar/tags/segunda-chamada/ Published content on this topic.
sector/en/radar/tags/sector/ Published content on this topic.
segmentation/en/radar/tags/segmentacao/ Published content on this topic.
spreadsheet/en/radar/tags/planilha/ Published content on this topic.
SQL/en/radar/tags/sql/ Published content on this topic.
target accounts/en/radar/tags/contas-alvo/ Published content on this topic.
taxonomy/en/radar/tags/taxonomia/ Published content on this topic.
teardown/en/radar/tags/desmontagem/ Published content on this topic.
telephone/en/radar/tags/telefone/ Published content on this topic.
template/en/radar/tags/modelo/ Published content on this topic.
voicemail/en/radar/tags/voicemail/ Published content on this topic.
weekly radar/en/radar/tags/radar-semanal/ Published content on this topic.
WhatsApp/en/radar/tags/whatsapp/ Published content on this topic.
Makers article topics
Explore Makers articles by topic.
/en/blog/tags/agentic-engineering/ Published content on this topic.
AI agents/en/blog/tags/agentes-de-ia/ Published content on this topic.
Automation/en/blog/tags/automacao/ Published content on this topic.
Operations/en/blog/tags/operacoes/ Published content on this topic.
Workflow/en/blog/tags/workflow/ Published content on this topic.
Radar JSON feeds
Structured publications by product and from Sinal do Radar.
/en/radar/feeds/bastidor.json Client work, contracts, deliverables, revisions and local continuity.
Makers Radar/en/radar/feeds/makers.json A cross-product view of business, applied AI, products and operations.
Explorador Radar/en/radar/feeds/explorador.json Prospecting, lists, sales signals, territories, partnerships and pipeline.
WhatsApp Agent Radar/en/radar/feeds/agente-whatsapp.json Customer service, conversational sales, qualification, follow-up and human handover.
Instagram Agent Radar/en/radar/feeds/agente-instagram.json Direct messages, comments, social commerce, campaigns and intent triage.
AOS Radar/en/radar/feeds/aos.json Operations, workflows, approvals, agents, traceability and continuous improvement.
Studio Radar/en/radar/feeds/estudio.json Bespoke software, internal systems, integrations, products and processes.
Sinal do Radar feed/en/radar/signal/feed.json Structured publications by product and from Sinal do Radar.