Operational guides guide
Context-led B2B cold calling: how to prepare a relevant call
An operational guide to turning sales data into a short, clearly identified and relevant B2B call, with useful questions and clear stopping rules.
Radar Comercial
The Makers editorial hub.
Sales intelligence, operations, applied AI, prospecting, customer service, partnerships and working systems to turn data, channels and processes into business.
featured
Featured reading.
The Radar brings together opinion, operational guides, product notes, downloadable resources, teardowns and market signals for teams that want to sell and operate better.
Operational guides guide
From brief to delivery: organise client work
A practical workflow for gathering a brief, agreeing deliverables, tracking revisions and recording completion.
Operational guides guide
Group and event enquiries: from contact to proposal
Organise dates, requirements, owners and versions without confusing an enquiry with a confirmed booking.
Operational guides guide
How to route enquiries across multiple properties
A practical map for separating guests from owners, identifying the property and handing context to the responsible person.
24 English publications
Explore Radar Comercial in English.
Use tags to connect topics such as prospecting, CRM, partnerships, applied AI, customer service, Instagram, WhatsApp and bespoke software.
Operational guides guide
From brief to delivery: organise client work
A practical workflow for gathering a brief, agreeing deliverables, tracking revisions and recording completion.
Operational guides guide
Group and event enquiries: from contact to proposal
Organise dates, requirements, owners and versions without confusing an enquiry with a confirmed booking.
Operational guides guide
How to route enquiries across multiple properties
A practical map for separating guests from owners, identifying the property and handing context to the responsible person.
Operational guides guide
WhatsApp customer service: a team, rule-based replies or an AI agent?
Compare ways to organise WhatsApp customer service, the costs to confirm and the tests to run before choosing an AI agent.
Operational guides guide
B2B prospecting tool or spreadsheet: how to choose
Compare research, spreadsheets and CRM by task, operating cost and limitations. A guide to choosing the next step in B2B prospecting.
Operational guides guide
Context-led B2B cold calling: how to prepare a relevant call
An operational guide to turning sales data into a short, clearly identified and relevant B2B call, with useful questions and clear stopping rules.
Templates and downloads template
Context-led cold call script
A working document with an initial go/no-go check, a pre-call sheet, opening, questions, exits, voicemail, a second attempt and CRM records.
Operational guides playbook
Voicemail and a second B2B call: when to try again and when to stop
A playbook for deciding whether to leave voicemail, make a second call or close the contact without turning follow-up into persistent pressure.
Templates and downloads template
Cold email pack by sector
Seven adaptable B2B cold email templates, with an initial go/no-go checklist, context fields and stopping rules for responsible use.
Operational guides guide
Subject line, opening line and CTA: the anatomy of a B2B cold email
How to write sector-specific subject lines, relevant opening lines and simple CTAs for B2B cold email without manufactured urgency or fictional personalisation.
Operational guides guide
B2B cold email with real data: writing a first contact with context
An operational guide to preparing B2B cold email with context, minimal data, objection controls and a commercial hypothesis the team can measure.
Operational guides guide
How to build a qualified company list by city and sector
An operational guide to building a qualified B2B list by territory and sector, with minimum criteria, simple scoring, data cleaning and a next sales action.
Operational guides guide
How to choose 25 accounts to approach this week
An operational guide to turning a large list into 25 priority accounts, with clear criteria, context and a defined next step.
Templates and downloads template
Responsible commercial WhatsApp use policy
An operational template for defining when the team can use WhatsApp for sales contacts, follow-up and qualification while retaining control.
Operational guides guide
WhatsApp in B2B prospecting: when to use it and when to avoid it
An operational guide to deciding when WhatsApp helps B2B prospecting and when it may damage trust, compliance and conversion.
Makers opinion opinion
A list is not a pipeline
A practical view of why contact lists do not generate sales on their own, and how to turn business data into routines, context, cadences and real opportunities.
Cases and teardowns teardown
Teardown: 25 clinics, 5 signals and a campaign hypothesis
An editorial simulation of how a team could analyse 25 local clinics, identify sales signals and develop a campaign hypothesis.
Templates and downloads template
Commercial qualification spreadsheet
A template for organising, prioritising and qualifying sales opportunities before the first contact.
Product playbooks playbook
From map to CRM: turning a local search into a pipeline
A practical playbook for moving from a local search to an organised sales pipeline, with stages, criteria and next steps.
Local partnerships guide
How to map local partners before entering a new region
A practical playbook for mapping local partners, testing commercial fit and entering a new region with context before the first approach.
Product notes product note
How to use product tags in Radar Comercial
A product note on Radar Comercial's editorial taxonomy and the relationship between content, Makers products and filtered feeds.
Operational guides guide
How to build a sales cadence with email, phone and WhatsApp
An operational guide to planning a multichannel sales cadence without turning prospecting into noise.
News and signals bulletin
Weekly radar: where to find sales opportunities before buying advertising
An editorial bulletin with practical signals to help sales teams find opportunities in territories, sectors, channels and local relationships before investing in advertising.
Sales glossary glossary
What is a qualified B2B lead?
A practical definition of a qualified B2B lead and criteria for separating isolated contacts from real sales opportunities.
Sinal do Radar
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Maps, frameworks and approaches for building business partnerships.
Browse categoryTemplates and downloads
Spreadsheets, scripts, checklists and operational templates.
Browse categoryMakers opinion
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A cross-product view of business, applied AI, products and operations.
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Prospecting, lists, sales signals, territories, partnerships and pipeline.
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Customer service, conversational sales, qualification, follow-up and human handover.
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Direct messages, comments, social commerce, campaigns and intent triage.
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Operations, workflows, approvals, agents, traceability and continuous improvement.
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Templates and downloads template
Context-led cold call script
A working document with an initial go/no-go check, a pre-call sheet, opening, questions, exits, voicemail, a second attempt and CRM records.
Templates and downloads template
Cold email pack by sector
Seven adaptable B2B cold email templates, with an initial go/no-go checklist, context fields and stopping rules for responsible use.
Operational guides guide
How to choose 25 accounts to approach this week
An operational guide to turning a large list into 25 priority accounts, with clear criteria, context and a defined next step.
Templates and downloads template
Responsible commercial WhatsApp use policy
An operational template for defining when the team can use WhatsApp for sales contacts, follow-up and qualification while retaining control.
Templates and downloads template
Commercial qualification spreadsheet
A template for organising, prioritising and qualifying sales opportunities before the first contact.
from the archive
More perspectives from Makers.
Read the Sinal do Radar archive in English for selected editorial signals and practical next steps.
AI agentsopinion
AI has not removed the process. It has made it infrastructure.
AI agents make context, validation, memory and workflow design more important for companies that want to turn work into a system.
put it into practice
Turn reading into a sales routine.
Makers helps connect data, channels, agents, automation and software in an operating system you can measure.