Rigid menu
It works for simple questions, but breaks down when a customer explains a real need.
Makers WhatsApp Agent
AI-assisted customer service and sales on WhatsApp, with people in control.
An agent that replies with your business context, organises enquiries and keeps your team in control of the conversation. Configure instructions, choose how to reply and use audio in Plus and Pro.
Interface languages: Portuguese (Portugal). Portuguese (Brazil) and British English — coming soon.
Conversational AIAudio in Plus and ProAutomatic repliesInbox and historyHuman controlYour own instructionsCatalogue
whatsapp agent · connected account · service active
connected accountClínica Avenida
live Illustrative example. Names and messages are fictional.
talk to ada
Meet Ada on WhatsApp.
Talk to the Makers AI agent to explore the product, ask about plans and discover what it could do for your business.
Ada · Makers +351 967 822 668 Talk to Ada
A conversation on WhatsApp, with the Makers number visible from the start.
conversational agent
More than a button-based bot. An agent for conversations, qualification and handover.
Customers write as they speak. The agent understands intent, context and the limits of its role before replying or involving the team.
An agent with context
It holds conversations with context, collects request details and lets your team take over when a decision needs a person.
Understands natural language
Customers write as they speak, without navigating rigid menus.
Works with voice messages
Plus and Pro include audio, with their own monthly allowances.
Keeps your team in control
Take over a conversation, reply and pause or resume automation.
Follows your instructions
Configure the tone, language and instructions for your business.
how it works
From the first message to the right reply.
Combine automatic replies or drafts with conversation history and input from your team.
Customer sends a message
Agent interprets the context
Drafts or sends the reply
Collects the request details
Hands over when needed
Your team takes over
History stays in the inbox
key features
The tools to organise customer service on WhatsApp.
Replies with your business context.
Natural-language AI, your own instructions and conversation context to answer questions and collect request details.
Choose how much to automate.
Keep AI switched off, work with drafts or enable automatic replies according to your account configuration.
Your team can step into the conversation.
An inbox and history, manual replies, conversation takeover, pausing and handing the conversation back to the agent.
Set the tone and language of your agent.
Edit instructions, tone of voice, response language and timezone. Use the instruction assistant to help prepare your configuration.
Voice messages are part of customer service too.
Use audio according to your account settings and the message and minute allowances included in your plan.
Replies connected to what your business offers.
Make public, active offers available in the catalogue so the agent can reply with information about your products and services.
WhatsApp operations with oversight Faster replies. Better organised leads. Less repetitive manual work.
Automate replies and stay in control.
The agent replies using your instructions. Your team follows the history, takes over when needed and decides when to hand the conversation back to AI.
customer service controlsexample
reply modeAutomatic
languageEnglish
audioBy plan
historyIn the inbox
your teamCan take over
automationCan pause
response modes
Set the pace of automation.
Start with your team in control and configure the right response mode. Adjust instructions and step into conversations whenever needed.
before you start
From creating your account to your first agent.
Get started directly in the app. Prepare your business information and decide who oversees customer service.
Create your account
Register with your details and sign in to the app. Choose Basic, Plus or Pro from this page to indicate which plan you would like to start with.
Prepare your business information
Gather FAQs, services, opening hours and company-approved policies. Define the tone and scope of the replies you want to automate.
Configure customer service
Follow the setup in the app and decide who monitors conversations. Define when a person should take over and test everyday questions.
Confirm your plan and activate the service
Review your subscription and total in the billing area. Complete the WhatsApp account setup and check the service before using it with your customers.
Account creation and setup take place in the app. Interface languages: Portuguese (Portugal). Portuguese (Brazil) and British English — coming soon. Review your plan, allowances and total before completing payment.
Create an account plans and pricing
Choose your plan and get started in the app.
Three monthly plans to match your customer service needs. Create an account with your preferred plan, configure your operation and confirm your subscription in the app.
Basic
EUR 39/licence/monthStart replying to and organising text conversations.
Monthly allowances- 500 conversations
- 5,000 messages
- Audio not included
Plus
EUR 79/licence/monthAdd voice messages and manage a higher volume of conversations.
Monthly allowances- 2,000 conversations
- 25,000 messages
- 1,000 voice messages
- 300 audio minutes
Pro
EUR 149/licence/monthFor operations with more conversations, messages and audio usage.
Monthly allowances- 10,000 conversations
- 100,000 messages
- 5,000 voice messages
- 1,500 audio minutes
Prices in EUR per licence/month. Usage allowances are monthly. Create an account, choose a plan and confirm the terms and total in the application before paying.
Interface languages: Portuguese (Portugal). Portuguese (Brazil) and British English — coming soon. Available to businesses in Portugal, Brazil and worldwide.
More licences, a volume discount.
The discount follows the number of licences:
- 2–4 licences10% discount
- 5 or more licences20% discount
Already have an account? Manage your plan and subscription
use cases
Built for companies that serve customers and sell through WhatsApp.
FAQs for SMEs
Answers using the information you have defined for your business.
customer serviceQualifying enquiries
Collects intent, urgency and details for your team.
more contextClinics and services
Collects appointment preferences for your team to confirm.
next stepFirst-line support
Organises enquiries and lets your team handle exceptions.
triageProducts and services
Uses active catalogue offers in replies.
catalogueSchools and training
Collects questions about courses, schedules and enrolment.
enrolmentEstate agencies
Gathers location, budget and preferences in a conversation.
qualificationMultiple WhatsApp numbers
Add licences to match the size of your operation.
more licences makers ecosystem
Part of an ecosystem for better sales, customer service and operations.
Combine WhatsApp customer service with other Makers products for prospecting and organising your operation. Explore each product according to your business needs.
current product
WhatsApp Agent
AI replies, an inbox, audio according to your plan and human control on WhatsApp.
AOS
Coordinate tasks, approvals, artefacts and operational history.
Offer catalogue
Prepare public, active offers to support customer replies.
Explorador Comercial
Research companies and prepare lists for sales qualification.
Studio
Create integrations and bespoke systems around customer service.
Instagram Agent
Continue journeys that begin on social media.
faq
Questions before you get started.
Which language is the app available in?
Interface languages: Portuguese (Portugal). Portuguese (Brazil) and British English — coming soon. This applies to registration, setup and the management interface. Configuring the language of agent replies does not change the interface language.
Which countries is it available in?
Available to businesses in Portugal, Brazil and worldwide.
How do I start using the WhatsApp Agent?
Open the app, create an account and follow the company and WhatsApp account setup. Choose a plan and confirm your subscription in the billing area.
How much does it cost?
Basic: EUR 39; Plus: EUR 79; Pro: EUR 149 per licence/month. Usage allowances are monthly. Review the terms and total in the app before paying.
What happens when I choose a plan on this page?
The button opens registration with your preferred plan. After creating your account and completing company setup, you can review the terms and complete your subscription in the app.
Is the price per company or per WhatsApp number?
Each licence covers a WhatsApp number. You can add several licences; the discount is 10% for 2 to 4 licences and 20% from 5 onwards, applied to all licences in that tier. Confirm the total in the app before paying.
Does Basic include audio?
Basic is for text messages. Audio is included in Plus and Pro, with the monthly message and minute allowances shown in the plans.
Can I review replies before automating?
Yes. You can set AI to off, draft or automatic mode, according to your account configuration. Adjust the instructions and test customer service before enabling automatic replies.
How does the team stay in control?
The inbox brings conversations and history together. A person can take over a conversation, reply manually, pause automation and return the conversation to the agent.
How do I adapt the agent to my business?
Configure the instructions, tone of voice, language and timezone. The instruction assistant helps you prepare. Public, active catalogue offers can also support replies.
Can the agent help with appointment requests?
It can collect the required service and customer preferences in the conversation, so your team can follow up and confirm the appointment.
Where can I explore the experience before creating an account?
Talk to Ada, the Makers AI agent, on WhatsApp. The number is +351 967 822 668. You can explore the experience and ask questions about the product.
next step
Turn WhatsApp into an AI-assisted sales and customer service channel.
Create your account, choose your plan and configure customer service in the app. To explore the experience first, talk to Ada on WhatsApp.
Interface languages: Portuguese (Portugal). Portuguese (Brazil) and British English — coming soon.