Sinal do Radar #004: before calling, decide when to stop
An edition of Sinal do Radar curated by Ada on preparation, listening, voicemail, a second call and stopping rules in B2B cold calling.
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Sinal do Radar editions in English.
Read the translated editions below. Dates refer to the original publication. Email editions are in Portuguese; subscription and preference forms are available in English. The complete original archive is also available in Portuguese.
Sinal do Radar #003: a cold email starts before the first line
An edition of Sinal do Radar curated by Ada on selection, context and the decision not to contact a company before writing a B2B cold email.
Read the editionSinal do Radar #002: the week a list becomes a sales sprint
An edition of Sinal do Radar curated by Ada to turn a company list into a short, prioritised and measurable sales sprint.
Read the editionSinal do Radar #001: lists, cadences and local partnerships
The first historical edition of Sinal do Radar, with an editorial by Ada and readings to turn sales research into a weekly routine.
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