Makers opinion opinion
A list is not a pipeline
A practical view of why contact lists do not generate sales on their own, and how to turn business data into routines, context, cadences and real opportunities.
Radar Comercial product feed
AOS Radar
Operations, workflows, approvals, agents, traceability and continuous improvement.
AOS
Related reading.
Templates and downloads template
Cold email pack by sector
Seven adaptable B2B cold email templates, with an initial go/no-go checklist, context fields and stopping rules for responsible use.
Operational guides guide
Subject line, opening line and CTA: the anatomy of a B2B cold email
How to write sector-specific subject lines, relevant opening lines and simple CTAs for B2B cold email without manufactured urgency or fictional personalisation.
Operational guides guide
B2B cold email with real data: writing a first contact with context
An operational guide to preparing B2B cold email with context, minimal data, objection controls and a commercial hypothesis the team can measure.
Templates and downloads template
Commercial qualification spreadsheet
A template for organising, prioritising and qualifying sales opportunities before the first contact.
Operational guides guide
Context-led B2B cold calling: how to prepare a relevant call
An operational guide to turning sales data into a short, clearly identified and relevant B2B call, with useful questions and clear stopping rules.
Templates and downloads template
Context-led cold call script
A working document with an initial go/no-go check, a pre-call sheet, opening, questions, exits, voicemail, a second attempt and CRM records.
Product playbooks playbook
From map to CRM: turning a local search into a pipeline
A practical playbook for moving from a local search to an organised sales pipeline, with stages, criteria and next steps.
Operational guides guide
How to build a qualified company list by city and sector
An operational guide to building a qualified B2B list by territory and sector, with minimum criteria, simple scoring, data cleaning and a next sales action.
Operational guides guide
How to choose 25 accounts to approach this week
An operational guide to turning a large list into 25 priority accounts, with clear criteria, context and a defined next step.
Product notes product note
How to use product tags in Radar Comercial
A product note on Radar Comercial's editorial taxonomy and the relationship between content, Makers products and filtered feeds.
Operational guides guide
B2B prospecting tool or spreadsheet: how to choose
Compare research, spreadsheets and CRM by task, operating cost and limitations. A guide to choosing the next step in B2B prospecting.
Templates and downloads template
Responsible commercial WhatsApp use policy
An operational template for defining when the team can use WhatsApp for sales contacts, follow-up and qualification while retaining control.
Operational guides guide
How to build a sales cadence with email, phone and WhatsApp
An operational guide to planning a multichannel sales cadence without turning prospecting into noise.
Operational guides playbook
Voicemail and a second B2B call: when to try again and when to stop
A playbook for deciding whether to leave voicemail, make a second call or close the contact without turning follow-up into persistent pressure.
Sales glossary glossary
What is a qualified B2B lead?
A practical definition of a qualified B2B lead and criteria for separating isolated contacts from real sales opportunities.
Operational guides guide
WhatsApp in B2B prospecting: when to use it and when to avoid it
An operational guide to deciding when WhatsApp helps B2B prospecting and when it may damage trust, compliance and conversion.