Cases and teardowns teardown
Teardown: 25 clinics, 5 signals and a campaign hypothesis
An editorial simulation of how a team could analyse 25 local clinics, identify sales signals and develop a campaign hypothesis.
Radar Comercial product feed
Instagram Agent Radar
Direct messages, comments, social commerce, campaigns and intent triage.
Instagram Agent
Related reading.
Product notes product note
How to use product tags in Radar Comercial
A product note on Radar Comercial's editorial taxonomy and the relationship between content, Makers products and filtered feeds.
News and signals bulletin
Weekly radar: where to find sales opportunities before buying advertising
An editorial bulletin with practical signals to help sales teams find opportunities in territories, sectors, channels and local relationships before investing in advertising.
Sales glossary glossary
What is a qualified B2B lead?
A practical definition of a qualified B2B lead and criteria for separating isolated contacts from real sales opportunities.