Cases and teardowns teardown
Teardown: 25 clinics, 5 signals and a campaign hypothesis
An editorial simulation of how a team could analyse 25 local clinics, identify sales signals and develop a campaign hypothesis.
Radar Comercial product feed
WhatsApp Agent Radar
Customer service, conversational sales, qualification, follow-up and human handover.
WhatsApp Agent
Related reading.
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A practical workflow for gathering a brief, agreeing deliverables, tracking revisions and recording completion.
Operational guides guide
Group and event enquiries: from contact to proposal
Organise dates, requirements, owners and versions without confusing an enquiry with a confirmed booking.
Operational guides guide
WhatsApp customer service: a team, rule-based replies or an AI agent?
Compare ways to organise WhatsApp customer service, the costs to confirm and the tests to run before choosing an AI agent.
Local partnerships guide
How to map local partners before entering a new region
A practical playbook for mapping local partners, testing commercial fit and entering a new region with context before the first approach.
Product notes product note
How to use product tags in Radar Comercial
A product note on Radar Comercial's editorial taxonomy and the relationship between content, Makers products and filtered feeds.
Templates and downloads template
Responsible commercial WhatsApp use policy
An operational template for defining when the team can use WhatsApp for sales contacts, follow-up and qualification while retaining control.
Operational guides guide
How to route enquiries across multiple properties
A practical map for separating guests from owners, identifying the property and handing context to the responsible person.
Operational guides guide
How to build a sales cadence with email, phone and WhatsApp
An operational guide to planning a multichannel sales cadence without turning prospecting into noise.
News and signals bulletin
Weekly radar: where to find sales opportunities before buying advertising
An editorial bulletin with practical signals to help sales teams find opportunities in territories, sectors, channels and local relationships before investing in advertising.
Sales glossary glossary
What is a qualified B2B lead?
A practical definition of a qualified B2B lead and criteria for separating isolated contacts from real sales opportunities.
Operational guides guide
WhatsApp in B2B prospecting: when to use it and when to avoid it
An operational guide to deciding when WhatsApp helps B2B prospecting and when it may damage trust, compliance and conversion.