Makers opinion opinion
A list is not a pipeline
A practical view of why contact lists do not generate sales on their own, and how to turn business data into routines, context, cadences and real opportunities.
published content
With this tag.
Tags connect operational topics with products, authors and practical resources.
Templates and downloads template
Commercial qualification spreadsheet
A template for organising, prioritising and qualifying sales opportunities before the first contact.
Operational guides guide
Context-led B2B cold calling: how to prepare a relevant call
An operational guide to turning sales data into a short, clearly identified and relevant B2B call, with useful questions and clear stopping rules.
Product playbooks playbook
From map to CRM: turning a local search into a pipeline
A practical playbook for moving from a local search to an organised sales pipeline, with stages, criteria and next steps.
Operational guides guide
How to build a qualified company list by city and sector
An operational guide to building a qualified B2B list by territory and sector, with minimum criteria, simple scoring, data cleaning and a next sales action.
Operational guides guide
How to choose 25 accounts to approach this week
An operational guide to turning a large list into 25 priority accounts, with clear criteria, context and a defined next step.
Operational guides guide
B2B prospecting tool or spreadsheet: how to choose
Compare research, spreadsheets and CRM by task, operating cost and limitations. A guide to choosing the next step in B2B prospecting.
Templates and downloads template
Responsible commercial WhatsApp use policy
An operational template for defining when the team can use WhatsApp for sales contacts, follow-up and qualification while retaining control.
Operational guides playbook
Voicemail and a second B2B call: when to try again and when to stop
A playbook for deciding whether to leave voicemail, make a second call or close the contact without turning follow-up into persistent pressure.