How to use product tags in Radar Comercial
A product note on Radar Comercial's editorial taxonomy and the relationship between content, Makers products and filtered feeds.
In this guide · 5 sections
Radar Comercial is Makers’ editorial hub. Its purpose is to bring together articles, guides, opinion, product notes, a glossary, templates, ebooks and practical materials that help businesses sell better, organise processes and make use of Makers products and services.
Because Makers has several product lines, Radar should not operate as an isolated blog or a generic library. Each piece of content should be able to relate to one or more products without losing the brand’s main editorial context.
That is what product tags are for.
What product tags are
Product tags are editorial metadata that indicate which Makers products relate to a piece of content. The same piece may discuss a product directly or simply address a problem for which that product is relevant.
An article about B2B prospecting may carry the Explorador tag because it involves company research and prospect lists. But it may also carry the Instagram Agent tag if it covers starting conversations through social profiles. It may also carry the AOS tag if the subject includes sales operations, CRM, cadences or internal processes.
Tags do not replace categories. The category defines the editorial format. The tag defines the relationship with products.
The difference between a category and a tag
The category answers the question: what type of content is this?
Examples: Operational guides, Templates and downloads, Product notes, Makers opinion, Sales glossary, Cases and teardowns, Local partnerships.
The product tag answers the question: which Makers product or service relates to this content?
Examples: Makers, Explorador, WhatsApp Agent, Instagram Agent, AOS and Studio.
Why this matters
This structure allows the main Makers website to be the central editorial source, while product-specific websites or pages consume only the relevant content.
On the Makers website, the hub is called Radar Comercial. On a website dedicated to Explorador, the same collection can feed Explorador Radar. In a WhatsApp-focused environment, it can feed WhatsApp Radar. The difference lies in the filter applied, rather than in duplicating the content.
This avoids three common problems: rewriting the same article for several products, creating separate blogs that become outdated and losing an integrated view of the customer’s sales operation.
Good tagging practices
Tag only products that are truly relevant. A tag should exist because the reader can move naturally from that content to a product page, playbook, demonstration or related material.
Distinguish primary and secondary references. A piece of content may have a dominant product, such as Explorador, and other related products, such as AOS or Instagram Agent.
Be consistent. If content about prospect lists is always tagged with Explorador, the Explorador feed becomes predictable.
Operational note
In future, each product page may present a filtered version of Radar Comercial. Content will continue to originate in Makers’ main hub, while gaining a specific context within each product.
This approach keeps the editorial brand unified, improves SEO, reduces maintenance and makes it possible to measure interest by subject, format and product.
