Templates and downloads template
Cold email pack by sector
Seven adaptable B2B cold email templates, with an initial go/no-go checklist, context fields and stopping rules for responsible use.
Radar Comercial tag
objections and opt-outs
Articles, guides and resources from Makers about objections and opt-outs.
published content
With this tag.
Tags connect operational topics with products, authors and practical resources.
Operational guides guide
Subject line, opening line and CTA: the anatomy of a B2B cold email
How to write sector-specific subject lines, relevant opening lines and simple CTAs for B2B cold email without manufactured urgency or fictional personalisation.
Operational guides guide
Context-led B2B cold calling: how to prepare a relevant call
An operational guide to turning sales data into a short, clearly identified and relevant B2B call, with useful questions and clear stopping rules.
Templates and downloads template
Context-led cold call script
A working document with an initial go/no-go check, a pre-call sheet, opening, questions, exits, voicemail, a second attempt and CRM records.
Operational guides playbook
Voicemail and a second B2B call: when to try again and when to stop
A playbook for deciding whether to leave voicemail, make a second call or close the contact without turning follow-up into persistent pressure.